Last Thursday’s event, hosted in Brickell’s Building & Co., brought Jet.com’s Director of Program Management Rick Paster to inform the Miami tech-scene about the company and some key strategies being implemented. Jet.com is an e-commerce site where adding a product to the checkout cart unlocks discounts for other similar, complimentary products, almost on an endless pathway; the user sees savings go up as the quantity of goods purchased also goes up. The company has been coined the “Amazon-killer”; however, Paster made the important point that the company does not consider itself a killer or competitor to Amazon, as there is room for many, diverse players in the e-commerce industry. It was refreshing to hear an executive reminding the public that competition and … [Read more...]