IDEAS Latin America Specialist

Analyzing the 50 most valuable brands in Latin America is not an easy task. Last week Millward Brown and MPP just did that, released their fourth annual Brand in Latin America,  they analyzed the region's six top economies: Mexico, Brazil, Chile, Colombia, Peru, and Argentina (PDF Doc Report). The 83 pages reports includes a extend breakout of the top 50 brands by country, even do there is been a despite slow economic growth in Latin America, they rise a 2% y/y/y. Some of the highlights include; Mexico, 17 top 50 brands, $49.4 billion value, +15% y/o/y Brazil, 11 top 50 brands, $32 billion value, +5% y/o/y Chile, 7 top 50 brands, $19.4 billion value, -23% y/o/y Colombia, 9 top 50 brands, $19.3 billion value, -4% y/o/y Peru, 4 top 50 brands, $6.1 billion value, +15% … [Read more...]